Scholastic Magazine Subscriptions Sponsored By Local Businesses

With all the sponsorship ideas floating around today I found a very worthwhile and educational opportunity for some local businesses. The idea was that the businesses would sponsor scholastic magazine subscriptions for schools from high school all the way down to pre-kindergarten.

How Did This Particular Sponsorship Idea Work?

A letter signed by the teacher would be sent to local businesses explaining that the school itself did not have the sufficient resources or budget to bring scholastic magazines into the school. They sent a list along with the request letter so that the business could pick the magazine’s they wanted to pay for. All businesses that sponsored a subscription in return would be recognized in a letter that was sent home to each child’s parent. The parents read the letter, appreciate the businesses sponsorship and in theory, patronize that particular business in the future.

Your Child is the Lucky Recipient

Letters sent home to the children’s parents thanked the specific business for their generosity, spoke of the high quality of education that would be provided by the specific magazine, and a brief (if not generic) description of the contents of the magazines. And the letter also outlined the purpose behind this program; stating that it would help each child develop a love of reading and learning, as well as providing motivation, even the possibility of that child doing better in standardized testing. The valuable lessons from the magazines would be applied in class, thereby assisting the teachers by holding the interest of the students participating in the program.

I like this sponsorship idea. Kids love magazines, teachers want to help kids; parents want to see their kids do well in school; businesses want the parents to utilize their services. It’s a nice neat little circle where everybody wins.